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Grey Goose
The Grey Goose brand story is built on the partnership of entrepreneur Sidney Frank and Cellar Master François Thibault to create a luxury vodka using the finest French ingredients and production methods. Launched in 1997, Frank's strategy focused on creating an aspirational product with a high price point and French provenance to appeal to affluent consumers. Marketing efforts emphasized the brand's "best-tasting" award from the Beverage Tasting Institute, strategic placement in high-end venues, and a sophisticated bottle design.
